Privacy Policy

1. In this privacy policy, the following definitions are used:

2. In this privacy policy, unless the context requires a different interpretation:

a. the singular includes the plural and vice versa;
b. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
c. a reference to a person includes firms, companies, government entities, trusts and partnerships;
d. "including" is understood to mean "including without limitation»;
e. reference to any statutory provision includes any modification or amendment of it;
f. the headings and sub-headings do not form part of this privacy policy.

3. This privacy policy applies only to the actions of Persona Finance Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

4. For purposes of the applicable Data Protection Laws, Persona Finance Ltd is the "data controller". This means that Persona Finance Ltd determines the purposes for which, and the manner in which, your Data is processed.

5. We may collect the following Data, which includes personal Data, from you:

a. name;
b. date of birth;
c. gender;
d. job title;
c. profession;
f. contact Information such as email addresses and telephone numbers;
g. demographic information such as postcode, preferences and interests;
h. financial information such as credit/debit card numbers;
i. IP address (automatically collected);
j. web browser type and version (automatically collected);
k. operating system (automatically collected);
l. a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);

in each case, in accordance with this privacy policy.

6. We collect Data in the following ways:

a. data is given to us by you; and
b. data is collected automatically.

7. Persona Finance Ltd will collect your Data in a number of ways, for example:

• when you contact us through the Website, by telephone, post, e-mail or through any other means;
  
• when you register with us and set up an account to receive our products/services;
  
• when you complete surveys that we use for research purposes (although you are not obliged to respond to them);
  
• when you enter a competition or promotion through a social media channel;
  
• when you make payments to us, through this Website or otherwise;
  
• when you elect to receive marketing communications from us;
  
• when you use our services;

in each case, in accordance with this privacy policy.

8. To the extent that you access the Website, we will collect your Data automatically, for example:

• we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
  
• we will collect your Data automatically via cookies, in line with the cookie settings on your browser.

For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".

9. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

a. internal record keeping;
b. improvement of our products/services;
c. transmission by email of marketing materials that may be of interest to you;
d. contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website;

in each case, in accordance with this privacy policy.

10. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).

11. All Data is stored in the United Kingdom. Most personal Data is stored electronically on servers or computer systems with controlled access and controlled environments. Our servers are located within enterprise-grade hosting facilities that employ robust physical security controls to prevent physical access to the servers they house. These controls include monitoring, 24/7 surveillance and on-site security staff. Other personal data may be kept in paper form within our office, if needed, although in the main copies are destroyed after they have been scanned into computer systems. We will not transfer personal data outside of the European Economic Area (EEA) without complying with the provisions of the Data Protection Legislation in respect of such transfer.

12. For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in:

a. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out.
b. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide.
c. if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.

13. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

14. We may share your Data with the following groups of people for the following reasons:

a. our employees, agents and/or professional advisors - to provide with accurate and beneficial services;

in each case, in accordance with this privacy policy.

15. We will use technical and organisational measures to safeguard your Data, for example:

a. access to your account is controlled by a password and a user name that is unique to you.
b. we store your Data on secure servers.
c. payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology.

16. We are certified to ISO 27001. This family of standards helps us manage your Data and keep it secure.

17. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: enquiries@personafinance.co.uk.

18. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

19. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

20. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

21. You have the following rights in relation to your Data:

a. Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why. To access your personal Data, please contact us at enquiries@persona.tax.
b. Right to rectify - the right to have your Data rectified if it is inaccurate or incomplete. To rectify your personal Data, please contact us at enquiries@persona.tax.
c. Right to erase - the right to request that we delete or remove your Data from our systems. To erase your personal Data, please contact us at enquiries@persona.tax.
d. Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it. To restrict the use of your personal Data, please contact us at enquiries@persona.tax.
e. Right to data portability - the right to request that we move, copy or transfer your Data. To transfer your personal Data, please contact us at enquiries@persona.tax.
f. Right to object - the right to object to our use of your Data including where we use it for our legitimate interests. To object to our use of your personal Data, please contact us at enquiries@persona.tax.

22. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: enquiries@persona.tax.

23. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at https://ico.org.uk/.

24. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

25. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

26. Persona Finance Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Persona Finance Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

27. We may also disclose Data to a prospective purchaser of our business or any part of it. We may also disclose your Data for legal reasons, which may be one of the following:
a. Requirement by law or in response to valid requests by public authorities (e.g. a court or a government agency);
b. Compliance with a legal obligation;
c. Protection of the rights or property of Persona Finance Ltd;
d. Prevention and investigation of possible wrongdoing in connection with the Service;
e. Protection of personal safety of users of the Service or the public;
f. Protection against legal liability.

28. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

29. This Website may place and access certain Cookies on your computer. Persona Finance Ltd uses Cookies to improve your experience of using the Website and to improve our range of products and services. Persona Finance Ltd has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

30. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

31. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Persona Finance Ltd to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

32. This Website may place the following Cookies:

33. You can find a list of Cookies that we use in the Cookies Schedule.

34. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

35. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

36. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

37. For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.

38. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

39. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

40. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

41. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

42. Persona Finance Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact Persona Finance Ltd by email at enquiries@persona.tax

Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.

Strictly necessary

We use the following strictly necessary cookies: